After nearly a month at the top of the box office, Batman has fallen. In his place stand two new Hollywood champions: ‘The Bourne Legacy‘ and ‘The Campaign,’ both of which opened to strong numbers. Still, these solid openings won’t blow anyone’s socks off, mainly because we’ve seen the likes of these do so much better in the past.
Since the box office numbers from last week were not formally released until after the weekend passed, we need to play a quick game of catch-up with ‘The Dark Knight Rises.’ The third and final of Christopher Nolan’s Batman movies opened to $160 million, a number that is staggering, but not record breaking. Did it even stand a chance of breaking the $200 million mark and challenging ‘The Avengers‘ for highest opening weekend of all time? Did the tragic events in Aurora, Colorado have an adverse effect on the opening gross? To that second question: yes. To that first question: no.
When it comes to winning big at the box office, never bet against Pixar. ‘Brave‘ is not only the acclaimed animation studio’s thirteenth film, it is their thirteenth film to open at number one at the box office. It’s a track record that just about everyone else in Hollywood would kill for.
Would you pay one million dollars for a movie poster? With an original one-sheet from Fritz Lang’s 1927 silent masterpiece ‘Metropolis’ going to auction soon, that’s the big question. Commonly cited as the most valuable movie poster in the world, the iconic piece of art is expected to fetch huge piles of cash from a collector with very deep pockets.
For those of us who follow the box office, this weekend was a case of deja vu. Once again, ‘Madagascar 3: Europe’s Most Wanted‘ headlined the top ten and once again, ‘Prometheus‘ snatched the number two spot. Both films managed to keep their momentum despite the opening of two new releases starring two of the biggest movie stars in the world. That’s good news if you’re ‘Madagascar 3′ or ‘Prometheus,’ but pretty bad news if you’re Tom Cruise or Adam Sandler.
It’s difficult to imagine two more different films going head-to-head at the box office. However, by appealing to completely different audiences, ‘Madagascar 3: Europe’s Most Wanted‘ and ‘Prometheus‘ both managed to emerge from the weekend as big winners, making this the first weekend in months where two new major releases opened strong.
The box office can be a funny thing. Last weekend, ‘Men in Black 3‘ made $55 million and was considered a disappointment. This weekend, ‘Snow White and the Huntsman‘ pulled in $56 million and it’s considered a roaring success. As bizarre as that sounds, it all makes sense when you look at the details.
‘Battleship‘ was supposed to be the film that nudged ‘The Avengers‘ out of the number one spot at the box office, but instead you can just go ahead and insert your own “You sank my battleship!” joke here. ‘The Avengers’ didn’t cling to the top spot for the third week in a row, it dominated the top spot for the third week in a row, taking in another $55 million for a grand domestic total of $457 million.
Poor Barnabas Collins never stood a chance. Tim Burton’s ‘Dark Shadows‘ found itself clobbered to death over the weekend courtesy of Earth’s Mightiest Heroes, who rode a perfect cocktail of hype and stellar word-of-mouth to an unprecedented second weekend. It’s no longer a question of whether or not ‘The Avengers‘ will be one of the biggest movies of all time, mainly because it already is one of the biggest movies of all time: after only nineteen days, it’s crossed the $1 billion mark. The question we should be pondering now is whether or not it will become the biggest movie of all time.
We knew it was going to make a lot of money. We knew there was a possibility that it would break box office records. What we didn’t know was that ‘The Avengers’ wasn’t just going to break the record for biggest box office opening of all time — it was going to smash it. Obliterate it. Pulverize it. Treat it like the Hulk treats puny human architecture. In three days, ‘The Avengers‘ took in over $200 million at the domestic box office.
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