Contact Us

Can The ‘Dell Dude’ Come Back and Save the Computer Giant?

Dell dude

A decade ago, Dell was riding high. They sold more computers than any other company in the world, and some of their success could be attributed to an ad campaign featuring a character affectionately (or not so affectionately) known as the “Dell Dude.”

Actor Ben Curtis played “Steven,” a wisecracking, slacker type who would sing the virtues Dell’s products and then drop his catchphrase of “Dude, you’re getting a Dell.”

The ad campaign began in 2000 and ended in 2003, not long after Curtis was busted for buying marijuana in New York City.

Since then, Dell’s fortunes have declined. They have fallen to third in global PC sales and the company lost almost a third of its overall value this year. To raise funding, founder Michael Dell is planning on taking Dell private.

However, Ben Curtis has his own idea about what can reverse Dell’s slide.

“I think they’re making a huge mistake and simply need to bring back the Dell Dude!” Curtis wrote in an email to Bloomberg blogger Mark Milian. “That’s it. That’s all they need to do. If they brought me back, their sales, stock and media presence would skyrocket. That is by FAR the smartest move they could make.”

What do you think? Would a return of the Dell Dude convince you to ditch your Apple? Watch him work his charms in a retro spot below.

Subscribe to Cat Country 102.9 on

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Cat Country Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Cat Country Club contests, events, coupons, presales, and much more delivered to you for FREE.