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Taylor Swift Launching New Perfume, Taylor by Taylor Swift

Taylor by Taylor Swift
Elizabeth Arden

Taylor Swift is expanding her perfume portfolio with a new, more grown-up scent. Taylor by Taylor Swift is a concoction of fruity, floral and woodsy notes, and since she’s attaching her name to it, it truly represents her.

The new fragrance follows her best-selling Wonderstruck and Wonderstruck Enchanted scents, which were named after one of her signature songs. This time out, Swift is slapping her moniker on the fragrance, further branding it and connecting it to her as a person and artist.

As with her previous two forays into the celebrity fragrance sweepstakes, Swift remarks that each perfume marks a point in time in her life.

“My first two fragrances were more about fairytales,” the ‘Begin Again’ singer confesses. “But this fragrance is more about my own style, so I wanted the name to be more personal.”

The new perfume is “a mix of a lot of things,” according to Swift. “It’s sweet, it’s sophisticated, it draws you in. It’s really my way of translating classic, yet modern, into a perfume.”

The bottle was created with Swift’s “retro with a modern flair” style in mind. Pearls were expressly incorporated into the design, since that’s the singer’s favorite type of necklace, due to the classic nature of the mineral-turned-accessory. “Pearls are the one fashion accessory that never seems to go out of style,” Swift acknowledges. “I keep a strand in my purse, and throw them on whenever I need to dress up my outfit.”

The superstar hopes that the person who spritzes herself with Taylor by Taylor Swift will feel “classic and chic” when wearing it. That sounds just like Taylor herself!

If you are looking forward to catching a whiff of Taylor by Taylor Swift, head to Ulta or in late June and snag a bottle.

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