Blake Shelton says he's heading into the new NBC reality series "The Voice" with an open mind.

The show, which airs on KULR-8, is all about the voice.  No theatrics.  It's not about the look or how cute the performer may or may not be.  It's about the Voice.

Think of Susan Boyle and how ridiculed she was till she opened her mouth and began to sing on Britains Got Talent.

Each celebrity coach chooses their contestants in blind auditions, then mentors and assists their team of vocalists.  The grand prize for the competition is a recording contract and a cash prize of 100-thousand-dollars.

Blake told "Parade" magazine, "I think people are going to expect me to pick the first guy that steps up here and sings a George Strait song. I may, if I think he's a great singer, but I may also pick a girl who comes up here and sings an Aretha Franklin song."

Even Blake isn't sure what he's looking to hear, but like most of us, "I'll know it when I hear it."

Other judges on the Voice include: Christina Aquilera, Maroon 5's Adam Levine and Cee Lo Green. "Adam [is my biggest competition]. Cee Lo is not. He'll compete more with Christina on their outfits," jokes Blake.