It's no secret that anything we do online is heavily tracked. I don't mean that in an Orwellian, "big brother" way, but in this case more of a psychological, "I wouldn't have guessd that", way. According to the hook-up kings and match.com, the Sunday after the 4th of July is the biggest day of the year for new sign ups. That is definitely not something I would have guessed, but as a single guy, it got my attention.

Match.com projects at 20% increase in activity this Sunday based on historical data; more than the Christmas holiday season, more than Valentine's day. I do know a few people who have met their significant other online and odds are you do too. So, if you're single and actually looking, you might want to go freshen up your profile and get ready for a lot more clicks and swipes.