Why Does “Iced” Coffee Cost More?
Here’s another sure fire sign that we are all living in Bizzaro-World. This morning, the Flakes read a story about the growing popularity of iced coffee. According to the latest figures, millions of customers are willing to pay an extra $1 – $2 for a piping cold cup of coffee.
This is the kind of stuff that keeps Paul up at night. Why in the hell would someone pay MORE for a product that takes less time and less energy to produce? It’s the same stuff, they just don’t percolate it for you. That is exactly the opposite of what should happen.
What are you paying your extra $2 for? The ice? We don’t understand this world.