Contact Us

Zac Brown Band Promote Responsible Drinking in New Jack Daniel’s Commercials

Zac Brown
Rick Diamond, Getty Images

In a new set of Jack Daniel’s commercials, Zac Brown Band promote the Tennessee whiskey while encouraging people to have self control while drinking. One of the commercials features frontman Zac Brown briefly talking about what it means to be in a band and to have people looking out for you — which means keeping you from making compromised decisions.

“However much you care about something is what you put into it, what you give,” Brown says. “I am responsible for watching after my people and in return I have a whole group of people that watch out over me, and that’s a band.” The camera then flashes to a bottle of Jack Daniel’s and text that reads, “Protect your band. Enjoy responsibly.”

The second commercial airing on TV now doesn’t include any on-camera speaking from Brown, but instead shoots back and forth from epic-looking clips of a screaming, packed-out crowd at a Zac Brown Band concert, to footage of everything it takes to get ready for such a huge event, with semis full of gear and a heavily-manned crew.

“It’s not about the number of trucks,” a voice says. “It’s not about the gear. It’s not about the brightness of the lights or the size of the stage. It’s about staying true to whatever you do.” The ad boasts the tagline, “Jack Daniel’s and Zac Brown Band together on tour.”

Last week, Brown, a father of four, put his Harley Davidson up for auction on eBay to benefit Andrew’s Warriors, a group raising money for a 10-month-old boy suffering from Central Core Disease. The bidding opened Wednesday, Feb. 22 and ended this morning (Feb. 28) with a winning bid of $14,200.

Watch Zac Brown Band in New Jack Daniel’s Commercials

Recommended For You

Best of the Web

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Cat Country Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Cat Country Club contests, events, coupons, presales, and much more delivered to you for FREE.