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UM Study: Paramount’s ‘Yellowstone’ Series Generates 2.1M Visitors, $750M in Spending for Montana
UM Study: Paramount’s ‘Yellowstone’ Series Generates 2.1M Visitors, $750M in Spending for Montana
MISSOULA – Paramount Network’s “Yellowstone,” TV’s most popular series, has sparked the interest of a worldwide audience, bringing an estimated 2.1 million visitors and $730 million in spending to Montana in 2021, according to a new University of Montana study. Conducted by UM’s Bureau of Busines...

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