When bedtime gets stressful tonight, don't call 911. Disney has a new Sleep Shop hotline. 1-877-7-MICKEY is live through the end of August 2018 and features pre-recorded messages from five favorite Disney characters. In a 2017 survey conducted by OnePoll for Firefly, 77% of parents are exhausted by the time they get their kids to sleep. So now mom and dad can get some assistance from Goofy!