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Miranda Lambert’s Tour to Feature First Ever Playable Poster

PRNewsFoto, Kraft Foods Group

Miranda Lambert is working with Crystal Light to bring something really cool and original to her 30-city Platinum Tour. The singer’s shows will feature the very first playable poster, available for fans to interact with.

Fans can touch the poster and it will actually spin music from Lambert’s newest album, ‘Platinum.’ There is conducive ink that’s printed on the backside of the paper, so when it’s touched,sensors pick up the electric signals from fingers. The ink is connected to something similar to a paper iPad that blows the music out of electric speakers.

“We’re excited to bring this cutting-edge Playable Poster technology to legions of Miranda Lambert fans nationwide,” Senior Brand Manager for Crystal Light, Jennifer Dahlgren, says in a release. “These posters will give our consumers a really unique way to experience Miranda’s music that is both memorable and fun.”

Lambert’s tour is on the road now through September, and the country superstar is thrilled to able to introduce these posters as yet another means of connecting with her fanbase.

“I’m always thrilled to introduce new ways for my fans to interact with my music,” Lambert says. “What better way to kick off the ‘Platinum’ Tour than with my favorite brand Crystal Light, and a fun, unique way for concert-goers to enjoy my album.”

To see if Lambert is stopping in a city near you, check out the full list of Platinum Tour dates listed on her website.

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