Who ever decided to start celebrating the martyr St. Valentine and turn it into a lovers holiday was a marketing genius.  At first it was suppose to be for romantic lovers now everyone is a valentine.

Lovers spend 190 million on cards alone, add now friends, family members, coworkers  and it equals 1 billion cards a year.  The average spending per person on Valentine's day is now 131 dollars per person.  I'm surprised the feds haven't turned it into a holiday and moved it to the 2nd Monday in February.

Oh wait we already have a holiday we moved to a Monday in February, Presidents day but nobody has marketed it ,YET........