Boobs

Um, yes. You heard me right. The latest social media trend is to raise awareness for breast cancer by holding a Coke between your boobs. Much like last year's mass wet T-shirt contest, the Ice Bucket Challenge, this viral video campaign is sure to raise eyebrows, and a lot of money for charity...

UPDATE: The story has been verified as being a hoax, thanks to the fact someone had previously stolen this woman's "3 breast prosthesis." The jig is officially up.