It must work for some people.

Having a celebrity spokesperson must work for companies because they keep getting hired, but I can't think of many famous folks who have affected my purchase decisions.

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This came to me this morning when we were playing a Strait Talk/Verizon ad featuring Jim Gaffigan. I'm just not a fan of his. I can't really give you a reason why, just don't care for him.

Can't influence everyone.

I love Shaquille O'Neil, but I still don't eat at Burger King or use Icy Hot. I do like the Nestle Crunch Bar that he endorses, but I've liked those since long before I heard him talk about them on TV.

One celebrity endorsement success story.

The only spokesperson that had an influence on me would have been Michael Jordan. I'm a huge "shoe guy" to start with, and when the Air Jordans first came out, I knew that I had to have a pair or two. They were actually awesome. They hit the market on April 1st, 1985 and were priced at $64.99. Nike thought that they would sell 100,000 pairs that year. Instead, they shipped a million and a half pairs in the first six weeks, and would ultimately sell 26 million dollars worth that first vear

At the time I was in my twenties and playing a lot of basketball, and the Jordans fit my feet perfectly (different shoes fit my feet differently) I quit playing basketball a while back so I don't have Jordans anymore. Also, they've gotten quite expensive.

I know a couple of guys who collect the Air Jordans. Not to wear. Just to collect. These days you've got literally thousands of choices of Air Jordans. But, even when I got my pair, it didn't help me "Be Like Mike."

Seasonal Problem with Shoes

When the seasons change it is hard to pick out shoes to wear for the weather. This in between the winter and the summer can be a tough time for deciding on footwear. I think Spring is worse than Fall. Our feet are ready to break out of the winter captivity but the temperatures and your pedicure may be saying No.

Gallery Credit: Paty Quyn

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