No Bones About It

Have you ever wondered where the catchy ideas come from for commercials or logos   For example the pure genius of the Progressive commercials with Flo and how did they get that little green Gecko to talk on behalf of Geico?

Being in the media industry for the last 31 years, it still amazes me some of the incredible marketing ideas people can come up with.

It's one thing to come up with a cool idea or image, but another to market it and make it grow.

There are so many tag lines, jingles or images that stick with you and when you see them, bamb you know exactly what the product is.

A great example, the Golden Arches, hello everyone knows it's McDonalds.

I'm always up for a good laugh and my brother Mike knows this, as he has known me all his life.

I was feeling a little down the other day, having a beer with him and out of nowhere he pulls out this can koozie for me.

Of course I fell off my chair laughing.

How simple, yet incredibly funny.

Oh, that guy.  I guess you could say, "He's always got my back,"  so to speak.

I am keeping this koozie forever.

What funny saying or image have you seen on a can koozie that just makes you laugh and that makes you keep the koozie forever?